magazine terminology

 

So, I conducted an online survey regarding school magazines, to find out what other people thought of school magazines and learn about their ideas and recommendations about it.  Here are the questions and percentage of responses I came up with.  

   •             Masthead  - the title (the bit at the top of your magazine) •             Strap line  - strapped across the front page to sell/promote a feature •             Cover mount  - a gift mounted to the cover •             Sell lines/sky lines  - labels on the top/bottom of the magazine. •             Main artist credit  - the main artist's name (usually with picture) on front                        cover. •             Main image  - main image on the front page •             Cover lines  - labels on the front cover saying what will be in the magazine •             Left third  - the third that will be seen on the shelf edge •             Barcode  - contains information for retailing •             Issue number  - the issue of the magazine •              Leading  - the space between lines of text •             Tracking  - the space between letters of text •             Modes of address  - how the image makes contact with the reader         (direct/indirect) •             Re

  What are codes?  Codes are systems of signs, which create meaning. Codes can be divided into two categories – technical and symbolic. Technical codes are all the ways in which equipment is used to tell the story in a media text, for example the camera work in a film. Symbolic codes show what is beneath the surface of what we see. For example, a character's actions show you how the character is feeling. Some codes fit both categories – music for example, is both technical and symbolic. What are conventions? Conventions are the generally accepted ways of doing something. There are general conventions in any medium, such as the use of interviewee quotes in a print article, but conventions are also genre specific. How codes and conventions apply in media studies? Codes and conventions are used together in any study of genre – it is not enough to discuss a technical code used such as camera work, without saying how it is conventionally used in a genre.

  Codes:   are the rules or conventions by which signs are put together to give meaning; codes are socially constructed and are accepted by society as a whole. These include: Dress code Color code Non-verbal code Technical code Conventions : are the unwritten laws, which are held acceptable at the expense of individuality or sincerity! They construct meaning and are usually genre specific . Semiotics: – theory of signs that underlies all forms of communication or anything that is used for human communication is a sign. Examples could be; gestures, expressions, poetry, ritual, food, music, Morse code etc. Media saturation:  This term is used to describe the way in which the media today saturate all aspects of our lives and the extent to which our experience of the world is dominated by media. Verisimilitude:   Using micro elements to create a believable world. Inter-textuality:   This is the shaping of a text's meaning by another text.

  Language is basically made up of codes which are established through rules and regulations (rules govern the meaning and usage of the code).Media message is is encoded and decoded by audience! Encoding:  is about formulating message which creates meaning and conveys it is the source that performs conversion of information into text. Decoding:  It’s the reverse project Language is basically made up of codes which are established through rules and regulations (rules govern the meaning and usage of the code).Media message is is encoded and decoded by audience!

 Media concepts Some basic concepts you need to understand to become media literate and they are listed below: Audience:  The people towards whom the media product is targeted. Genre:  I could also be a mixture of two known as hybrid genre. Ideology:  The main motive or object behind. Institution:  The production company for a movie when its made. Narrative:  The writing, script Production:  Who is funding it? Where does the finance come from? Representation:  What the it represents for example, what’s it’s ethical background, what culture it represents. Media is all about communication and communication has three forms; Audience: The people towards whom the media product is targeted. Genre : I could also be a mixture of two known as hybrid genre. Ideology : The main motive or object behind. Institution : The production company for a movie when its made. Narrative: The writing, script Production : Who is funding it? Where does the finance come from? Representation : What the it repres

  Foundation Portfolio Brief          Magazine Task (Print) Main Task:      This task is for the Cambridge media studies. In this task we had two options, either do a print based or a video based task, we have chosen to do the print based task which involves in making a magazine. Here are the details: Main task:  the front page, contents and double-page spread of a new magazine ( if done as a group task, each member of the group to produce an individual edition of the magazine, following the same house style. There should be a maximum of four members to a group.  All images and text used in the main task must be original an produced by the candidates with a minimum of four images per candidate. This task should be prepared by preliminary exercises to build up learners’ skills with equipment and their understanding pf conventions