Media concepts

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 Media concepts

Some basic concepts you need to understand to become media literate and they are listed below:

Audience: The people towards whom the media product is targeted.

Genre: I could also be a mixture of two known as hybrid genre.

Ideology: The main motive or object behind.

Institution: The production company for a movie when its made.

Narrative: The writing, script

Production: Who is funding it? Where does the finance come from?

Representation: What the it represents for example, what’s it’s ethical background, what culture it represents.

Media is all about communication and communication has three forms;
Audience: The people towards whom the media product is targeted.

Genre: I could also be a mixture of two known as hybrid genre.

Ideology: The main motive or object behind.

Institution: The production company for a movie when its made.

Narrative: The writing, script

Production: Who is funding it? Where does the finance come from?

Representation: What the it represents for example, what’s it’s ethical background, what culture it represents.

Media is all about communication and communication has three forms;

Visual: basic entertainment-cinema

Textual: print media-lithographic-handwritten-posters-newspapers etc.

Audio: broadcast-widely accessible, such as radio, television, internet. This leads to revolution and social networking and industry formation
Visual: basic entertainment-cinema

Textual: print media-lithographic-handwritten-posters-newspapers etc.

Audio: broadcast-widely accessible, such as radio, television, internet. This leads to revolution and social networking and industry formation

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