Magazine Terminology

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  •           Masthead - the title (the bit at the top of your magazine)

•           Strap line - strapped across the front page to sell/promote a feature

•           Cover mount - a gift mounted to the cover

•           Sell lines/sky lines - labels on the top/bottom of the magazine.

•           Main artist credit - the main artist's name (usually with picture) on front                        cover.

•           Main image - main image on the front page

•           Cover lines - labels on the front cover saying what will be in the magazine

•           Left third - the third that will be seen on the shelf edge

•           Barcode - contains information for retailing

•           Issue number - the issue of the magazine

•           Leading - the space between lines of text

•           Tracking - the space between letters of text

•           Modes of address - how the image makes contact with the reader         (direct/indirect)

•           Representation - the construction of reality

•           Stereotyping/ Typecasting - representing popular rather than accurate images

•           Web address - the website address of the magazine

•           Mise-en-scene - the props, lighting, costumes etc. that are used

•           Lighting - an aspect of mise-en-scene used to create mood

•           Angle - the angle at which a photograph is taken

•           Composition - the elements that make up a shot

•           Caption - a written line at the bottom of an image to fix meaning

•           Anchoring - using captions etc. to fix the meaning of an image

•           Connotations - the social, personal and cultural meanings associated with         signs

•           Conventions - the features that are used in a text

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