Research: Primary research methods

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 In order to find out my target audience and what they would be interested in to find in a magazine and actually want to buy it; I need to conduct some primary research.


Primary Research: Primary research is new research, carried out to answer specific issues or questions. 
It can involve questionnaires, surveys or interviews with individuals or small groups. 

Questionnaire: a set of printed or written questions with a choice of answers, devised for the purposes of a survey or statistical study.

Survey: A general view, examination, or description of someone or something.

Interview: Interviewing involves asking questions and getting answers from participants in a study.  Interviewing has a variety of forms including: individual, face-to-face interviews and face-to-face group interviewing.  The asking and answering of questions can be mediated by the telephone or other electronic devices (e.g. computers). 
Interviews can be structured, semi-structure or unstructured. 

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