Research: Fonts And Logos

  A magazine logo is doubtlessly the most essential requisite in creating a brand identity for the magazine. It expresses the type of market being targeted and the kind of ideas being endorsed.

Vogue, for example, has created a remarkably consistent visual identity with its uppercase typeface, serif font. Visually it looks sophisticated and elegant and thus, expresses a similar idea of beauty and fashion. Together with its models looking bold yet vigorous, the brand has been recorded to have incredible longevity in style, with its constant rejuvenation of ideas and styles. Vogue, undoubtedly, intends to target a female audience, with an age group ranging from 20-40.